Software and App Localization for Market Entry, Not Just Translation.

Software localization is the process of adapting a software product for a specific market. Translation is part of it, but so is everything else: date and number formats, currency display, text expansion (German is approximately 30% longer than English), right-to-left text support for Arabic and Hebrew, culturally appropriate icons and visuals, and market-specific content in onboarding flows.

A word-for-word translation of a software interface often fails in practice. Context matters enormously: the same English word means different things in different UI positions. A button labeled 'Record' in English needs different translations depending on whether it means to record audio, to enter a database record, or to record a transaction. Translating without understanding the context produces localization that confuses users.

We localize iOS and Android apps, web applications, desktop software, SaaS platforms, and enterprise software. We work with .strings, strings.xml, XLIFF, JSON, PO, and most other localization file formats. If your platform uses a TMS (Figma, Phrase, Lokalise, Crowdin), we can connect to it directly.

For UI strings, we maintain a running screenshot or context reference alongside translations wherever possible. Character limits are respected and flagged when the translated string exceeds the available display space. We test for text overflow and truncation before final delivery.

Help documentation and knowledge base content is handled as structured content, maintaining heading hierarchies, internal links, and formatting conventions rather than translating flat text.